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BBelluna COMFORT NOTES · ISSUE 01 Shop the Comfort Bra

COMFORT NOTES · ISSUE 01

For women who want support that feels comfortable.

7 reasons to try life without underwire after 40

Tried a wire-free bra, then gone straight back to underwire? The right support comes from how the whole bra fits and moves with you.

Featuring A.W.’s experience · D cup

Neutral-coloured lingerie in an open drawer
B / COMFORT NOTES

AT A GLANCE

The problemUnderwire can press and straps can dig in, while some wire-free styles leave you wanting more support.
What makes the differenceSoft cups and flexible support work together to shape and support without rigid wires.
The resultA natural fit designed to feel comfortable throughout your day.

FIND YOUR FIT

Comfort Bra and a traditional underwired bra

Everyday wearComfort BraTraditional underwired bra
SupportGentle, natural supportFirm support from rigid wires
ShapeSoft, natural shapingMay give more defined shaping, with more pressure
Pressure pointsNo underwire against your ribsWires, bands or straps may press
Under clothesA smooth fit under fitted topsEdges may show through
01

WHERE COMFORT STARTS

If a wire-free bra didn’t support you before, the design may have been the reason.

Many women know the feeling: a wire-free bra is comfortable at first, but feels less secure when you move. Support depends on how the cups, band and flexible elements work together.

Woman in a dressing area
EVERYDAY COMFORT
02

THE SUPPORT

Comfortable support can come from more than underwire.

Soft cups give shape, while the band and flexible support help keep the fit secure. The aim is natural everyday support, with gentle shaping.

03

THE FIT

A fuller bust can still feel comfortably supported.

Look for a smooth, balanced silhouette and a fit that continues to feel comfortable after hours of wear.

Belluna Comfort Bra in Black
A CLOSER LOOK
04

YOUR DAY

The little discomforts can add up.

Red marks, a tight band and straps that dig in can become small but persistent distractions as the day goes on.

05

THE SHAPE

Comfort can look naturally flattering.

Soft cups gently shape without squeezing, for a smooth, natural silhouette.

Belluna Comfort Bra in White
UNDER YOUR FAVOURITE OUTFITS
06

AS YOUR BODY CHANGES

When your usual bras no longer feel right, it may be time for a different fit.

As your body changes, your idea of comfort can change too. An adjustable fit gives you more room to find what feels right now.

07

FINDING YOUR SIZE

Free size exchanges make finding your fit easier.

A screen can only tell you so much about fit. Check the current size guide and returns information on the product page before ordering.

Wireless Comfort Bra

MEET YOUR EVERYDAY BRA

Support, without the underwire.

The Belluna Comfort Bra combines soft cups, adjustable straps and flexible support for a naturally flattering silhouette without underwire.

Discover the Comfort Bra

See the latest colours, sizes and offers on the product page.

ANY QUESTIONS?

Good questions before you try it.

Does the Comfort Bra support a fuller bust?
Check the product page’s size guide using your band measurement and cup size to find the most suitable fit.
Is it a push-up bra?
No. The Comfort Bra is designed for a natural shape and a comfortable feel.
What if the size isn’t right?
We offer free size exchanges and 60-day returns on eligible items. See the Returns & Exchanges policy for conditions and instructions.

FIND YOUR NEXT FAVOURITE

Discover the Comfort Bra in your size.

Shop the Comfort Bra

Check the product page for current availability.